Principle 1: Translate the strategy into operational terms
This principle comprises two sub-components: Strategy Maps and Balanced Scorecards that together describe the strategy and its implementation. It is by translating strategy into the logical architecture of a Strategy Map and a Balanced Scorecard that organizations create a common, understandable point of reference for everyone.
Principle 2: Align the organization to the strategy
Synergy is the overarching goal of organization design. Organizations consist of numerous sectors, business units and specialized departments, each with its own strategy. For organizational performance to become